Planet A Foods Expands ChoViva Portfolio for the B2B Market

New addition: ChoViva No Added Sugar taps into the booming segment for sugar-reduced indulgence

Planegg, June 18, 2026 – Planet A Foods, a pioneer in resilient, future-proof food ingredients, is launching a new innovation for the confectionery and bakery industry: ChoViva No Added Sugar. This new formulation contains no cocoa and no added sugar*, enabling manufacturers to efficiently meet the rising B2B demand for sugar-conscious chocolate alternatives – without compromising on taste.

"Demand for sugar-reduced products is accelerating rapidly as consumers become increasingly mindful of their nutrition. With ChoViva No Added Sugar, we are responding directly to this shift in consumer behavior," says Sara Marquart, co-founder and CTO of Planet A Foods. "Historically, cutting out sugar often meant sacrificing taste. Our formulation successfully retains the familiar, smooth melt and indulgent experience while eliminating added sugar. This is a true milestone for consumers: they get a satisfying sensory experience with no sense of deprivation or compromise."

Rising Consumer Trends Drive New Revenue Potential

The launch of ChoViva No Added Sugar comes at a strategically crucial time. Consumer awareness of sugar consumption has spiked in recent years. According to current market research, this segment is gaining global momentum.

This shift in consumer behavior is driven by three clear market factors**:

• Active Search for Alternatives: Consumers are actively seeking alternatives to traditional confectionery, leading to a surge in demand for products without added sugar.

• Growing Nutrition Awareness: Growing awareness of sugar intake is fueling the adoption of no-added-sugar options across various demographics.

• The 'Conscious Eating' Trend: Conscious eating habits fuel the desire for products that combine indulgence with less sugar.

Supply Chain Leverage: Independent of Cocoa

In addition to market appeal, ChoViva offers manufacturers a strategic advantage in securing their supply. Because the chocolate alternative uses sunflower seeds instead of cocoa, it is independent of cocoa supply chains and their price volatility.

*Contains naturally occurring sugars.

**No Sugar Added Chocolate Navigating Dynamics Comprehensive Analysis and Forecasts 2026–2033; Market Growth B2B Chocolate Market Overview 2026–2035